Countervirus

The Countervirus campaign's primary goal is to show how more than ever, our actions matter. As an out of home movement, Countervirus puts forth an urgent message showing how the choices we make can help spread the virus, or they can help stop it. The campaign was released in 13 countries, including the United States, Japan, China, Indonesia, Korea, Mexico, and the UK. By sharing information, practicing social distancing, and giving our medical professionals a fighting chance, we can help slow the spread of COVID-19.

Tasked with developing the campaign imagery and social content, I helped create an illustrative style that falls into 3 categories: 1) isometric in nature, reminiscent of informational schematics 2) flat and simple, to portray messages in the most digestible manner and 3) illustrative and metaphorical, primarily reserved for social platforms for maximum engagement. 

This project was featured on Communication Arts.

Agency: Madwell
My Role: Branding, Art Direction, Design, Illustration, Social Content Production, Photo Editing
Collaborators: Conor Birney (Creative Direction, Animation, Web Design), Laura Etheredge (Copywriting, Strategy)

01_RK_Countervirus_Logo_v2
02_RK_Countervirus_Supporting-Icons_ALT
06_RK_Countervirus_Social-Post
05_RK_Countervirus_Social-Post
Countervirus_IG_Mock_01_v1
Countervirus_IG_Mock_02_v1
15.91_RK_Countervirus_Flat-Social-17
15.92_RK_Countervirus_Flat-Social-18-v2
15.94_RK_Countervirus_Flat-Social-20
15.9_RK_Countervirus_Flat-Social-16
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09_RK_Countervirus_Flat-Social-01
15.1_RK_Countervirus_Flat-Social-08
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15.5_RK_Countervirus_Flat-Social-12
15.6_RK_Countervirus_Flat-Social-22
15.2_RK_Countervirus_Flat-Social-09
15.93_RK_Countervirus_Flat-Social-19
15.7_RK_Countervirus_Flat-Social-14
15.4_RK_Countervirus_Flat-Social-11
15.8_RK_Countervirus_Flat-Social-15
15.6_RK_Countervirus_Flat-Social-21
04_RK_Countervirus_Urban-Poster-88
18_RK_Countervirus_Urban-Poster-108-v2
19_RK_Countervirus_Urban-Poster-132
08_RK_Countervirus_Billboard-02
07_RK_Countervirus_Billboard-01
23_RK_Countervirus_Urban-Poster-90
21_RK_Countervirus_Roadside-Gratitude
16_RK_Countervirus_City-Link
22_RK_Countervirus_Roadside-3-Panel
20_RK_Countervirus_China-OOH-v2
00_RK_Countervirus_Final-Image

© 2020 Ryan Kurz. All Rights Reserved.

© 2020 Ryan Kurz. All Rights Reserved.

© 2020 Ryan Kurz

ryankurzdesign@gmail.com

ryankurzdesign@gmail.com

ryankurzdesign@gmail.com

ryankurzdesign@gmail.com