Everly is the first 100% digital direct-to-consumer universal life insurance product on the market. A key benefit of Everly is to not only provide their clients with great life insurance, but also to help them build accessible wealth while they are alive and well. Poised as an industry disruptor, Everly employed an adorable grim reaper named Grimmy to help spread the word. Throughout this project, I was tasked with exploring and creating the logo, fleshing out the brand system, inventing and illustrating Grimmy, designing the bespoke website and app, building the UI/UX design system, creating the entire icon library, and sketching preliminary reference material to help guide the illustrator. 

Everly is the first 100% digital direct-to-consumer universal life insurance product on the market. A key benefit of Everly is to not only provide their clients with great life insurance, but also to help them build accessible wealth while they are alive and well. Poised as an industry disruptor, Everly employed an adorable grim reaper named Grimmy to help spread the word. Throughout this project, I was tasked with exploring and creating the logo, fleshing out the full brand system, inventing and illustrating Grimmy, designing the bespoke website and app, building the UI/UX design system, creating the entire icon library, and sketching preliminary reference material to help guide the illustrator.