Max Wealth is a subscription-based portfolio service that boasts exclusive access to some of the most successful voices in investing, research, and strategy, making investing easy for people at all levels of experience. Asked to create a brand identity that conveyed confidence and partnership, I came up with a versatile abstracted chain link icon that doubles as a Max Wealth monogram. I built a serif logotype to further communicate trust and strength. As a web-only service, creating an action-oriented dashboard that organizes Max Wealth’s services into color-coded subsections allows context awareness for repeat visitors and makes it even more user friendly.

Max Wealth is a subscription-based portfolio service that boasts exclusive access to some of the most successful voices in investing, research, and strategy, making investing easy for people at all levels of experience. Asked to create a brand identity that conveyed confidence and partnership, I came up with a versatile abstracted chain link icon that doubles as a Max Wealth monogram. I built a serif logotype to further communicate trust and strength. As a web-only service, creating an action-oriented dashboard that organizes Max Wealth’s services into color-coded subsections allows context awareness for repeat visitors and makes it even more user friendly.