Revolutionary
Pretzel Company

Revolutionary Pretzel Co. was founded in York, PA – a city known for its involvement in the Revolutionary War as the temporary capital of the nation and as the birthplace of the Articles of Confederation. This history became the main inspiration for the branding of the company, and historical illustrations of that era were used throughout the identity. The hand lettered logo was created to look as though it was an imperfectly carved letterpress font. The revolving pretzel icon incorporates a keystone in the negative space, nodding to PA’s well-known nickname. Revolutionary Pretzel Co. seeks to make a lasting mark by revolutionizing the expectations of tasty snack foods. Their new branding helps achieve this with a uniquely identifiable pairing of history and whimsy all tied together with a healthy serving of York pride.

Revolutionary Pretzel Co. was founded in York, PA – a city known for its involvement in the Revolutionary War as the temporary capital of the nation and as the birthplace of the Articles of Confederation. This history became the main inspiration for the branding of the company, and historical illustrations of that era were used throughout the identity. The hand lettered logo was created to look as though it was an imperfectly carved letterpress font. The revolving pretzel icon incorporates a keystone in the negative space, nodding to PA’s well-known nickname. Revolutionary Pretzel Co. seeks to make a lasting mark by revolutionizing the expectations of tasty snack foods. Their new branding helps achieve this with a uniquely identifiable pairing of history and whimsy all tied together with a healthy serving of York pride.

My Role: Branding, Art Direction, Design, Packaging, Lettering, Photography, Photo Editing
Collaborators: Nick Harrison (Creative Direction)

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© 2019 Ryan Kurz. All Rights Reserved.

© 2019 Ryan Kurz. All Rights Reserved.

© 2015-2019 Ryan Kurz

ryankurzdesign@gmail.com

ryankurzdesign@gmail.com

ryankurzdesign@gmail.com

ryankurzdesign@gmail.com